Communication on Instagram consists of the many small things that together give a professional and coherent picture. If you want to present your product or service on Instagram and win new customers, you should know how enormously important EVERY SINGLE POST is.
Instagram is a visual platform that is fed a mass of new content every day. No wonder that the user decides intuitively and within milliseconds whether the content is interesting or not.
Therefore you should deal with your content before you click on the “Share” button. The following tips & tricks help you to create strong content that your target group will react to.
You can’t repeat it often enough – Instagram is a visual platform. Therefore, the quality of your photos is 80% the most important factor for successful communication. Nevertheless, a mass of gruesome photos are posted every day and not only via private but unfortunately also via business profiles.
Do your best and only work with high-quality and qualitative images that fit your brand and target group. If taking pictures isn’t fun, you don’t have time for it, or just can’t do it so well – ask someone who can do it for you. Or search for content from other content producers that fits your brand. And kindly ask her if you can post her photo on your profile.
After you have a strong photo in hand, it’s time to start wording. Make sure that your post gives your target group real added value. Your text should therefore be either informative, emotional or entertaining – or maybe a mixture of both. Make sure you use formulations that also fit your brand. Don’t be boring! Your text style should be easy and comfortable to read.
Build a CALL TO ACTION to get your readers to interact. Tell a story, ask a question, or let your users vote. Each of your posts should have a specific intention and contribute a part to developing a relationship with your followers.
Paragraphs in the text or in the bio are not possible on Instagram. If you want to have a blank line or a paragraph in your text, it is unfortunately not enough to press the Enter key. Instagram automatically deletes the spaces and the text often looks squashed. But there is a little trick how you can still install a paragraph. At the point where you want to have a blank line, copy these invisible characters:
Hiding hashtags is now part of a professional Instagram profile. It just looks more aesthetic if you don’t attach your hashtag heap directly to the post text and don’t distract from the essential content. Post your hashtags under your post as a buy ig comments. Your hashtags are therefore not visible at first glance, unless the user clicks on “Show all comments”.
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